Mass Communication · Stony Brook University · Class of 2026
I study how media shapes identity, and build the content
that shapes what comes next.
At the Port Jefferson Arts Council, I worked to strengthen the organization’s online presence and make the local arts community more visible and connected. I created and managed content across Instagram, Facebook, TikTok, LinkedIn, and X, adapting each platform’s tone and style to its audience. I photographed events, wrote captions, and tracked performance to understand what resonated, then adjusted my approach accordingly. I also coordinated with artists, partner organizations, and community groups, which showed me that strong content comes from real relationships and collaboration.
At AurePsi, I published 5+ Instagram posts per week focused on reducing stigma, sharing resources, and connecting audiences to the brand’s mission. The role required balancing strategic thinking with empathy, as I researched trends in mental health conversations, analyzed audience engagement, and created content that felt relevant without being performative. I approached each post with intention, developing captions that added value and visuals that felt approachable and supportive rather than promotional.
At the Student Media Leadership, I analyzed the impact of AI tools on communication effectiveness within a student media environment. I focused on evaluating these tools rather than simply adopting them, documenting how they were changing workflows and shaping content creation. I also examined ethical considerations such as bias and privacy, applying the critical media analysis skills I developed through my mass communication coursework. This experience gave me a deeper understanding of how emerging technologies are influencing the industry in real time.
At The Statesman, Stony Brook’s student newspaper, I edited 5+ articles per week across sports, opinion, arts, and news, focusing on clarity, accuracy, and flow. I worked closely with writers to refine their ideas while maintaining each piece’s voice and intent, recognizing that different genres require different approaches. Through this role, I developed a strong attention to detail and a sense of responsibility for how information is presented to readers, learning how to shape content that is both engaging and reliable.
As a Linguistic Research Intern and Undergraduate Teaching Assistant, I developed 22 asynchronous learning modules covering phonetics, phonology, and syntax, including lecture videos, slide decks, quizzes, and worksheets. I focused on breaking down complex concepts into clear, accessible content and designing materials that supported different learning styles. I also collaborated regularly with faculty to review content for accuracy and academic integrity, making revisions based on feedback. This experience strengthened my ability to communicate challenging ideas effectively and deepened my understanding of how language structure shapes the way we interpret and share information.
As a Legal Assistant at Barton Sobel Attorney at Law, I supported work across traffic violation and real estate matters, assisting with client intake, document organization, correspondence, and case preparation. While the role was outside of traditional communications, it strengthened essential skills such as attention to detail, confidentiality, and clear written communication under pressure. Observing how cases are built from the ground up reinforced the importance of accurate information and organization at every stage of the process.
For my Mass Communication Senior Capstone, I conducted an in-depth research project exploring how media shapes identity, influences public discourse, and elevates certain voices over others. The project involved analyzing data, engaging with scholarly research, and developing a clear, evidence-based argument. This work reflects the foundation behind my portfolio, connecting my academic perspective with the way I approach content and communication.
Read My Capstone PaperMass Communication · Stony Brook University
I help students navigate one of the hardest soft skills: actually working together. I support group projects, facilitate conflict resolution, and provide feedback on presentations coaching people through the messiness of collaboration in real time.
Facilitating a course on identity and representation in media means holding space for difficult conversations with care. I helped create an inclusive environment where students developed sharper critical analysis skills and left with something to say.
As one of 15+ board members, I participated in monthly meetings with the Dean, advocated for student needs, and contributed to policy decisions affecting the learning experience across the School of Communication and Journalism.
I’m Kateryna Dykun, a Mass Communication student at Stony Brook University with a strong interest in marketing and social media. I’m particularly interested in how content performs and what drives people to engage and pay attention.
I’ve managed social media across multiple platforms, created content, and analyzed performance to improve results over time. I’ve also worked in editing, teaching, and research roles, which helped me build both creative and analytical skills. Overall, I’m interested in developing marketing content that is thoughtful, effective, and genuinely connects with an audience.
Read My Capstone Paper →